Have you ever taken the time to search for your personal name, brand or products online? If you have, then you are well aware that there is a lot more content out there than just your own. What’s even scarier is that Google can rank whatever content it wants right at the top of the search results, even if it’s outdated or incorrect.
People are easily influenced by what they read online, even if they don’t know who posted or if it’s accurate. For this reason, it’s extremely important for individuals, brands and businesses of all sizes to understand what’s at stake if they aren’t currently ranking at the top of Google for their name and monitoring mentions online.
Through the “10 Amazing Facts About How Others See You Online” infographic below, we are going to cover some industry numbers and reports on how influential online reviews, search rankings and customer feedback can be to influencing the end customer decision.
10 Amazing Facts About How Others See You Online Infographic Summary
Billions of searches are made every day through Google. Another few hundred million are made on top social networks like Twitter, LinkedIn and Facebook. Throw in the addition of another billion active sites on the internet and you are pretty much at a limitless amount of content that could be referencing your personal name, brand, products and everything in between. It’s easy to see what’s currently ranking at the top of Google, but what about all of the other places on the internet… who is talking about you?
Through in-depth studies and industry analysis, we can provide you with some of the latest stats on how influential search results, online reviews, and customer complaints can be when users are searching for information online to help with their purchasing process.
- SEARCH – When it comes to the most trusted source of information online, 65% of internet users trust the results and information Google provides them with.
- REVIEWS – Remember the last time you left that review online? It might actually be more impactful than you think. 79% of consumers place equal weight on both online reviews and personal recommendations when it comes to influencing their buying decisions.
- RESEARCH – When it comes to researching products and services online before making a purchase, it’s something we all do. In fact, the actual number comes in at around 85% of all consumers.
- REPUTATION – When researching individuals and companies online, 65% of internet users prefer to use the search results to find what they are looking for.
With all of this information and statistics now in hand… how do you think your brand looks online?