Before we avail any service or buy a product, the primary inclination is to Google it. Yes, Google has, for long, become the verb for searches we do online. Realizing this, businesses and service providers have tried advertising and various other methods to gain more visibility. As the internet continues to play a far bigger role in our daily lives now, businesses have devised new ways to make sure they remain a part of it. Local SEO has gained its importance to fulfill user queries adequately.
Local SEO would involve aligning the strategies with Google’s guidelines in helping the users. How? By providing accurate information and maintaining a uniform approach when it comes to using Names, Addresses and Phone numbers. Ensuring that a map leads the user to the physical location of your business is another important factor. Apart from this, one also needs to generate good reviews by users so as to let people weigh their options before availing services from that business.
Through the “11 Must-Read Local SEO Tips for Small Businesses” infographic below, you will get to see each pivotable method for helping your site rank higher in the search results. Run through each of them carefully to make sure each of them are implemented into your existing business model and marketing efforts.
11 Must-Read Local SEO Tips for Small Businesses Infographic Summary
Following these guidelines, as explained in this Infographic, ensures that certain best practices are being followed. A proper website where you’ve properly categorized your product or services, which has a map, consistency of addresses across your Internet resources, properly utilizing GMB, and many other important local SEO tips have been covered in this Infographic for beginners.
- Targeted Physical Address – By having a physical address, it will allow Google to show exactly where your business is and how to get to it.
- Use a Map on Your Site – Make it easy for your audience to find you. Sure, anyone can Google for directions to your site, but you can also add this same map right to your site.
- Service and Product Reviews – Google is all about providing as much information and value as possible. Improve your rankings and conversions by getting more products, services and reviews listed within Google.
Infographic source: Simplilearn