Emojis have been around for several years, and they were first popular during the instant messaging era, where most internet-based messages were sent out on platforms such as Yahoo! Messenger, MSN, AOL, Skype and more. When social media platforms such as Hi5, Myspace, Facebook, Twitter, SnapChat and a few others first appeared, the popularity of emojis gently decreased, yet they’ve been back stronger for several years now.
While emojis are still generally sent in instant messages, SMS texts, or when commenting on pictures and other posts, they can also be used when posting your own pictures, on platforms such as Instagram to further stand out when compared to others. Choosing the right emojis can play an important role, and considerably up your Instagram game.
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To further put things better into perspective, emojis represent small digital images meant to express either an idea or an emotion in e-communication. As most of your Instagram posts come from the heart, placing emojis to engage the visual cognitive sensory of viewers, but also to highlight emotions can play out to your advantage.
Therefore, being creative with emojis can grant you access to more user engagement, but can also help you stand out on the platform. The main reason behind this is that your posts will be entertaining, your comments will be wittier, and people will be interested in more. Of course, you will not achieve more popularity if your posts are not of a high-quality, and you don’t wisely choose the timing of your posts, yet it still plays an important influence.
Apart from what has already been outlined, emojis can also make you more memorable. Posting the right emoji on a post, regardless of how simple it is, can help it leave a longer-lasting impression on your viewers. The same theory is also available when writing comments. Tagging people, or even having others see a smart emoji-based comment, can lead to obtaining more followers.
Last but not least, emojis can also be used to get the attention of influencers on the social photo sharing application. While this is not always the case and is more of a gamble, having a social media influencer on your side can definitely drive up your rate of user engagement and the number of followers that you get, while also putting you into an Instagram haven.
Based on everything that has been outlined so far, if you feel like you’ve tried every trick in the book, yet you still do not manage to stand out on Instagram, then try emojis out as well. It may take a while before you get the hang of it, but by observing the current emoji trends, and implanting some of them into your own posts, you’ll make it in no time.
Infographic source: Websitebuilder.org