You know what is the best thing about summer? In my opinion Ice cream. When you are little no one tells you about the melting ice cream and the mess it can make on a warm summer day. Even if someone warns you about it, you don’t care. You just wanted to enjoy the moment and ignore what might happen. Well, your website or blog performance is like the melting ice cream. It is going to make a mess sooner or later if you don’t pay attention to performance.
Website performance is something you have to proactively manage. It’s too late when your site crashes or worse, to take action. Think about your website visitors. A slow site will lose visitors and have a high bounce rate. If you leave your website visitors hanging they will give you the boot. It’s important to start your blogging journey with the right step forward. Understand what can slow your site down, so you can avoid extra maintenance work at the back end.
Make the most out of your WordPress blog by following the guidelines in the 16 Tips to Improve WordPress Site Performance infographic below.
16 Tips to Improve WordPress Site Performance Infographic Summary
Google loves to rank web sites that have optimized WordPress for maximum speed and performance. Benefits include a better customer experience, lower bounce rates and increased conversions. To back up these statements, we also have the following stats:
- 40% of people abandon a website that takes more than 3 seconds to load
- A 1 second delay in page response can result in a 7% reduction in conversions
- 47% of consumers expect a web page to load in 2 seconds or less
It’s important to take note and take action. What will you compromise, performance or functionality? Make an informed decision. Remember Newton’s third law for “Every action there is an equal and opposite reaction”. I feel like Newton knew about blogs and websites well before we did!
Some performance tips can be implemented quickly and may give you a quick win. Others may take time to implement but may provide a big bang effect. Consider the pros and cons of various features and also understand not all plugins are created equally. Plugins are written by programmers some good and some, let’s just say below average. Microsoft had success with Windows 95 not because they were perfect but it was because of its usability and leap in technology at the time. Similarly, bringing software or plugins to market is the number one priority for software companies not the quality or robustness.
Paper planes have a pointy head, many folds and creases. If built properly the paper plane will fly for long and travel a reasonable distance – in paper plane terms of course. Your website is like a paper plane and the Home page is the pointy head. It you make the right decision with each fold correctly, taking performance into consideration then your website will last longer and travel further and retrain its visitors. You can also achieve a better conversion rate. Start with the Head, I mean the Home page. Keep the head light or else your plane will nose dive. Do you really need social media sharing buttons on your home page? I am not talking about connect with us social media buttons here. These two are different by the way. Then target high traffic pages one at a time. Once you understand the things to look out for, making changes to the images before using them or picking the right plugin will become a second nature.
Infographic source: YourEscapeFrom9to5.com