Starting an affiliate program is one of the best ways to grow your brand exposure and increase leads and sales. Having your own affiliate program also allows for you to start paying for new business and leads on a commission basis, which means you are only paying out every time a legitimate lead or sale comes in.
While this may sound like heaven for any business or brand, there is actually a lot of work that goes into starting an affiliate program — many of which are featured in this How to Start an Affiliate Program 51 Point Checklist infographic.
Be sure to walk through the process of starting an affiliate program and make sure all your bases are covered before implementing and launching one for your brand or ecommerce site.
How to Start an Affiliate Program Infographic Summary
- Before getting started with your own affiliate program, you must first take the time to find out who your customers are, along with your competition
- In addition to researching your competitors directly, you should also look at what type of affiliate programs they are running, how much they are paying out and who is promoting them
- When it comes time to create content for your brand and affiliate program, be sure to create a search marketing policy, trademark usage policy for affiliates and an affiliate policy on fraud orders, refunds and termination of accounts and payments
- The process for creating a successful affiliate program involves creating content for your site and affiliates, attracting affiliates to your program, managing them and keeping them active, providing affiliates with active reporting data and also sending out affiliate payments
- As with all businesses and marketing, you must always be moving ahead and one of the best ways to do this through your affiliate program is to keep your affiliates happy and active
The introduction of affiliate marketing into the world of the internet first happened all the way back in 1994. Now thousands of web sites, brands and and businesses have affiliate programs of their own. In addition to running in-house affiliate programs, many brands will decide to go with an outsourced solution or affiliate network to run all of the important tasks, recruitment and management behind the scenes.
Infographic source: Dekh.com