Landing pages are simply the best way to convert targeted or even cold traffic into leads. Through the use of a landing page you can pre-sell your audience before they even get to your sales page or place where they can take immediate action.
With so much emphasis on how to create killer landing pages, it’s also important to know where to look to find your flaws as well.
The last thing you want to do is create an awesome landing page, then find out your navigation bar or other areas are distracting your audience and killing your conversions.
Through the “7 Landing Page Flaws that Kill Your Conversions” infographic below, you will learn the best ways to build out your landing pages, while also discovering how to tweak your current landing pages for even better results.
7 Landing Page Flaws that Kill Your Conversions Infographic Summary
Is your landing page currently working at it’s maximum performance for you? It’s probably working well… but there is always room for improvement.
Take a look through the list below and see which of the following flaws might be found on your own landing pages. Implement the necessary changes and see higher conversions than ever before.
1 – Too Much Information Required
Make it easy for users to submit information. Don’t ask for too much as it will destroy your conversions and it’s probably not even necessary for your end goals and lead generation.
2 – Create a Clean and Clear Call to Action
Tell users what to do and make it easy for them. Landing pages are supposed to be direct and walk the user through a process. Don’t confuse them.
3 – Too Much Text
Give a clear call to action at the top of your page and a few lines of text where needed. Remember, it’s a landing page and not a regular content page.
4 – Your Headline is Too Boring
Your headline is your call to action. Make sure it relates with the users who are seeing your page and makes them want to stick around and take action.
5 – Landing Page Speed is Too Slow
This is one of the worst ways to kill your conversions, simply because it’s one that’s very easy to fix. The faster your loading time, the better conversions you will see.
6 – Split Testing Must Be Done
If you aren’t testing your conversions and see what works and what doesn’t, then there is no need to have a landing page at all. You must split test and tweak to improve conversions.
7 – Site and Landing Page Lacks Credibility
Include pictures, testimonials, endorsements and security protection to improve conversions across the board.
Look at your existing landing pages and see which of these areas you can improve upon. Don’t forget… split testing is key!
Infographic source: QuickSprout