Email marketing has always been one of the most effective ways to grow a loyal following for your business, brand or e-commerce site. While there are many ways to connect with your audience through the internet, email is instant and sent right into the inbox of each of your subscribers.
Through the use of permission based marketing, autoresponders and sending emails that can be catered to your audience is key to finding success. In addition to these methods, it’s also important for you to not fall into the trap of reading into the various email marketing myths online.
That’s exactly what we are going to be focusing on in the infographic below — email marketing myths debunked!
7 Myths of Email Marketing Infographic Summary:
With so much relying on the performance of your email marketing performance, it’s important to base your marketing strategy on proven facts around when you mail out to your lists, open rates, text vs. html and much more.
Use the guidelines below to perfect your email marketing campaigns to see the best results possible.
Consumers are drowning in emails from trusted brands.
- 60% received less than 6 emails per day from trusted brands… of which 40% received 3 or less.
When is the best time to send out emails to your list?
- 85% of opens happen 2 days after receiving an email, but only 21% of purchases happen within 2 days of receiving an email.
- 32% of purchases take place after receiving an email
Stop sending to inactive emails after 6 months
- 20% of your annual openers do so after being inactive for 6 months
Consumers are trigger happy with the spam button
- Less than 1 subscriber in every 2,000 will mark an email as spam
If brands send more email, consumers simply ignore more
- Sending four emails in a month instead of one, doubles the number of consumers opening one or more emails, which also leads to an increase in revenue.
Short email subject lines give better results
- Under 60 characters results in more email opens
- Over 70 characters results in an increase in email clicks
Email ends up in the spam folder because of subject lines
- According to 540 billion sent emails, “spam” keywords have little or no effect on ending up in the junk folders
Now it’s time to put these email myths and statistics to work!
Infographic Credit: AlchemyWorx