As site owners and online marketers, we all know the value of content and social media marketing all too well. However, the thing about content creation is that it takes a lot of time and once you put something out there, it’s hard to keep it flowing with new users and engagement even just a few days after publishing the article to your site. Not only is this a huge disappointment for most bloggers and brands, but it’s also a killer use of time and resource.
One of the best ways to make your content creation and ROI go much further, is to consider ‘ad retargeting’. Retargeting advertising is the concept of placing a cookie (tracking pixel) on your site and having the ability to continually serve advertisements to them as they browse other web sites and use social media. This is commonly seen on Facebook Ads and Google Adwords right now.
The reason why this methods works so well is that when you are showing advertisements to someone that has already come to your site, they are that much more likely to not only click on your ads, but also come back and convert into a lead or sale. How many times have you went to Amazon, looked around and didn’t buy anything — but then saw ads on other web sites for what you were just looking at on Amazon? That’s retargeting at it’s best!
7 Reasons Every Site Needs to Use Retargeting Ads Infographic Summary
In the “Incredible Retargeting Ads Stats” infographic below from Wishpond, you can truly understand and appreciate the value in retargeting ads and what it can do for your web site, content creation and lead generation process. I’ve also highlighted some of the best key takeaways below.
- That a website visitor who’s been retargeted with a display ad is 70% more likely to convert with you?
- The average click-through rate for display ads is only 0.07, while the average CTR for retargeted ads is TEN times that at 0.7!
- That 72% of online shoppers abandon their shopping cart and only 8% of those lost consumers return to complete the purchase?
- That ad retargeting brings 26% of lost consumers back to finalize a sale?
Isn’t it time you started using retargeting with your own sites?
Infographic source: Wishpond