When advertising online, landing pages are simply one of the most effective ways to convert traffic into high quality leads. It doesn’t matter if you are going after cold traffic or a targeted audience through search marketing, landing pages can be the difference between finding success or just creating another unprofitable ad campaign.
Landing pages work extremely well because they are an introduction to your sales page or where the user can take action. Through the use of high quality landing pages and proper call-to-actions and headlines, your traffic will be more likely to convert when they hit the actual registration page.
In the A/B split testing infographic below, you will discover some of the best ways to improve the performance of your landing pages through the use of minor changes and split testing conversions.
A Comprehensive Guide to A/B Split Testing Infographic Summary
Landing pages have become a necessity for advertisers, affiliates and brand marketers of all sizes to find success in getting their message delivered and having the end user take action.
To get the maximum results from your landing page efforts, you must continually split test to find new ways to improve your landing pages and increase engagement.
In terms of landing page optimization and split testing, the following areas are most focused on.
- Call to Action Text and Headlines
- Landing Pages Colors
- Submission Text and Colors
- Form Placements / Required Fields
- Photo, Video and Image Usage
- Length of Content
When split testing different areas on your landing page, it’s important to only split test one change at a time. Once a change has been made, you can then start tracking and comparing your stats from the previous design with the most recent design.
This process is called A/B testing and is made possible through the use of a tracking pixel being placed on the confirmation page and a tracking system to monitor the difference between landing pages.
While marketers may only experience the smallest fraction of a percent during each split test, the amount of conversions and revenue that can be generated from these improvements could equate to thousands (if not millions) of dollars over the lifetime of the campaign.
Infographic source: AdsBridge