Social media has become 2015’s hottest topic for marketing analysis regarding businesses setting an online market. Soon after the advent of ecommerce websites, there have been numerous accomplishments regarding growing use of social media marketing for online businesses and organizations. To sum it up, companies need an online presence to facilitate their flow of income on multiple mediums. Even if you presently have a store and your sales are somewhat satisfactory, you need to expand you empire and avail the opportunities internet is begging to offer.
The first and the most important step, is setting up an online presence. Start a website with a popular ecommerce platform such as Magento or PrestaShop and let it breath. Once your website is dispatched with designing, developing and content, the next step is sending out your signals for consumers to reach. The best and the most effective method up to date is social media marketing.
Abandoned Cart and Social Media Trends And Statistics Infographic Summary
Here are some important guidelines you need to add with your social media marketing mix.
1. Closing In on the Audience
To connect with the social media you have to be at your best for understanding the needs of the people. What they actually demand and why they are looking for a certain product. If you have to set yourself out there you need a persona check for the audience. Do that and you will make them tick.
2. Keep your Connections Informed
Amidst the challenges of surviving in the social media world, keeping up with the competitors is imperative for your business. This calls for implementing an effective strategy, focusing on the vital aspects of specializing on products, getting out your offers and presenting interesting content. It should also be kept in mind that flooding your content is never a wise choice. Make an appealing piece of advertisement and target it on you consistent connection. According to research, 80% consumers claimed, that the amount of social shares didn’t influence their decisions for online shopping of that product.
3. Bring Quality to the Table
Quality will inevitably eclipse quantity. This is so important for your social media planning, that it should be tattooed on your chest. Having a mere 1000 followers who read and respond to your posts, sharing and talking about it, are more valuable than spammed 10,000 connections who are just a load of tripe accounts. Take care of your good connections and keep them informed with your organization’s panoramas and movements.
4. Choose the Right Social Media Platforms for your Products
Selecting the appropriate platform is crucial for your product marketing. If you are projecting a product adored by its looks, then Instagram and Pinterest would be a sound choice, however, if you are selling a service then Twitter and Facebook could prove a reliable medium. It doesn’t work too fast so just be patient and wait for the sunrise. According to survey, Facebook is leading the social media marketing race with 53% influence on customer buying decisions compared to Pinterest’s 19%, Twitter’s 15% and snapchat’s 5%.
5. Why Facebook?
There is no doubt that Facebook has become the unrivaled captain of the social media marketing industry. A Facebook user is more likely to be convinced about an offer than from any other means of social media marketing. Research shows that traffic from Facebook alone has 1.85% of conversion rates against Vimeo and Youtube with virtually the same 1.16%. Facebook is a very flexible platform and is preferred for newbies as well as experts.
Infographic source: FME Extensions