With over 1.3 billion users on Facebook, not only are they the largest social network in the world, they are also the best place to build a community for your brand, business or site. However, as Facebook continued to grow in size, so did their thirst for improved earnings.
For any brands that decided to focus all of their efforts on building their Fan Page and audience through Facebook, it’s now up to them to pay for that extended audience reach. While anyone can build a fan page or profile of their own, it will cost you some extra advertising dollars to get your message out to everyone following you.
That’s exactly what we will be covering in this “How to Improve Your Facebook Organic Reach” infographic, which can be seen below.
Best Tips for Increasing Your Facebook Organic Reach Infographic Summary
Facebook engagement is on the decline and if you feel your numbers are lower than ever, you aren’t alone. However, it’s not time to abandon Facebook marketing and outreach yet. Follow these tips to get the most out of your social marketing efforts while also trying to increase your organic reach in the process.
- According to Ogilvy, organic reach among Facebook users has declined to 6%, a drop of 49% since October 2013. Organic reach is declining to avoid the overcrowding of content on Facebook user newsfeeds. Imagine if you were seeing the updates for every single person you were following?
- Facebook is also pulling back their organic reach so they can make money and keep their shareholders happy.
- Jay Baer made a note that as Facebook’s stock price continue to climb, it’s organic reach continues to fall.
- Jon Loomer said there are better indicators of success than reach, such as traffic and sales being generated from Facebook.
- Using tools like Canva and Indogr.am have been proven to help the reach of social posts, as users pay more attention and engage with posts that have fancy looking pictures.
Now implement these tips into your existing Facebook marketing and outreach efforts to get a step ahead of the competition.
Infographic source: QuickSprout