With over a billion active users on Facebook, it’s quickly become the go-to platform for advertisers of all types. Thanks to their self-serve advertising platform and retargeting options, it’s never been easier to find profitability with new and existing ad campaigns. In this never been seen before infographic, titled “A Complete Guide to Facebook Ad Targeting.” advertisers and brand marketers can break down the various demographics, connections, interest, and behaviors of custom audiences on Facebook today. In total, the infographic covers more Facebook’s 850 ad targeting options—yes, that’s 850 ways to target high-interest individuals likely to convert.
A Complete Guide to Facebook Ad Targeting Infographic Summary
Here’s why this infographic is valuable to advertisers:
- It’s comprehensive- the guide contains 850 targeting options, making it the most thorough guide published online to date.
- It’s segmented- the guide is segmented into the main categories demographics, connections, interests, custom audiences, and behaviors, with numerous highly-detailed subcategories.
- It’s user-friendly- the guide is organized, designed, and written for easy read.
- It’s printable-the guide not only has a high-res digital version, but it also has a printable 3-paged PDF version.
Understanding Facebook’s ad targeting options gives advertisers a huge advantage over their competitors: by creating a more detailed profile of their target audience from the 850 ad targeting options Facebook offers, they will reach a relevant audience likely to respond to their ads. This allows advertisers to save money by spending less on CPCs and CPMs and gaining more from conversions.
Infographic Source: AdvertiseMint.com – A Facebook Advertising Agency