Let’s say you want to make coffee or tea for that matter, what do you need? Think for a moment and write this down.
I bet you would have thought about tea bag or coffee, sugar and milk or cream. (For people who take milk or cream in their beverage). I bet you would have overlooked a cup and what about water? If you did indeed think of the last two, then good on you. Most people miss these. You see how trivial something is and yet we didn’t think of it. Quality content and content marketing is the same. Everyone advises to write quality content but what is quality content? Is quality content enough to get noticed? Without a cup you can’t take your tea or coffee anywhere; the same applies to content marketing.
Check out Quality Content and Content Marketing 101 Interactive Infographic on YourEscapeFrom9to5.com for the answers. Here is a simple version of this Infographic below.
Quality Content & Content Marketing 101 Infographic Summary
1 – The Viewers are the Number One Priority
Write for the viewers. Create something for them. Ensure you are providing them good information and not just a good laugh. People remember the laughter for a day or two but will only come back if you provide them something valuable.
2 – Create Something Unique
Create something unique for the viewers. There is plenty of information on the web and you want to stand out. You want to produce something no one else has.
3 – Dig Deep
You have to provide a great level of detail. To do this you have to research. Beat the competing sites in Google’s first page for a start.
4 – Present Your Information Thoroughly
Ensure there are no grammatical errors. Ensure your content is laid out in an engaging fashion. Use text formatting where appropriate.
5 – Use Various Media Formats in Your Content
Everyone uses images; is your image eye catching? Does it convey the message without the need for an explanation? You can also use an audio or video to explain your message better.
6 – Your Content Must be Enjoyable to Consume
Your content should not be boring. Have you read anything on Wikipedia? They have very good information but is it enjoyable to read? You don’t want your website visitors to feel like they have swallowed a pill that leaves a bad taste.
7 – Be Humorous
Will your viewers follow you on a serious 3,000 word article? Sprinkle some humour along the way to break things up. Now they will not only enjoy the content, have a laugh but also follow through.
8 – Always Ask the Viewers to take an Action at the End of a Post
Ask for comments at the end of an article. You can also ask your viewers to join your mailing list.
9 – Create a Checklist of Things to do
Check the post after publishing. Ensure your featured image is set.
10 – Social Media Marketing
Follow through with social media marketing. Include this in your checklist.
11 – Leave Quality Comments on Popular Sites
Try to leave a detailed comment to get noticed. A simple ‘good post’ comment will not suffice.
12 – Create Alternate Format of Your Content
PDF, slides, video or audio. Each of these formats can be marketed in different sites. Any additional traffic or recognition can only be good for your brand.
This Infographic and article is about content and you may want to consider SEO as part of your overall strategy.
Infographic source: YourEscapeFrom9to5.com