Everybody who is anybody in today’s business world is using content marketing to promote themselves, their ideas, their brand, and ultimately, their products on the market. Content marketing has become the most important tool marketers have at their disposal and failure to recognize that has cost many businesses dearly. Fortunately, the rest have fallen in line, especially now in 2016 when content marketing is bigger and more important than ever before.
Unfortunately, not everyone is doing it right. Even though more than 90% of businesses who have an online presence say that they use content marketing in one form or another the percentage of those who are doing it right is a lot smaller. Most of that content is simply untargeted clutter that is suffocating the Internet. The infographic below shows eight hallmarks of great content. Everything you publish should be check-listed against it. If it fails the test on one single account then it’s time to do some revisions or else it won’t have the traction you want it to have and will fall flat on its face.
How to Create Content That Converts Infographic Summary
What do most businesses do wrong then? Well, they are mostly concerned about the type of content they want to publish and what they want to say. As you can see, that sentence is all about them and what they want. That is a huge mistake. A business’s primary concern should be their readers; what they want to read and what they need to know to solve their problems. A great piece of content is always audience-centric and for you to write it you need to do thorough audience research and know who your readers are.
Only then should you move to creating your content. Do extensive research on what your audience is interested in and make sure you can offer something different in terms of content. Rehashing what has been said a thousand times over will do you no good; people said it before and said it better than you will ever be able to. Providing a different view on things will give you your own brand of uniqueness that will set you apart from the clutter populating the Web. Most of your content should be created with one particular reason in mind: helping people solve their immediate problems! Giving the right information at the right time is what content marketing is about. If you get there before your competitors, you just might snatch up a customer for life. Also, be generous and give freely. People are wary of bait-driven marketing techniques and are not fond of them anymore.
The last thing you want to remember is that you rely on other people to be your messengers. Social media plays an important part in today’s ‘sharing’ society and you need to craft your content in a manner that makes it easy for people to spread around. Be the first one to do it; after you create a great piece of content make sure you spread the word and invest at least as much time in making it accessible to people as you did to create it. Otherwise, you won’t see a payoff.
Infographic Source: Aussiessay.com