Over the past 30 years since the internet has really started to gain ground, there has been one major constant — and that’s email marketing. While mobile continues to grow in size, email marketing is still one of the best ways to stay in touch with your audience and get them to open, click and take action.
In the email marketing cheatsheet infographic below, we are going to highlight some of the most effective methods for getting people to open your email, read what you have to say and hopefully click over to your site or landing page to take action.
Email Marketing Cheat Sheet for Marketers Infographic Summary
The success of your email marketing campaign comes down to various different factors, such as your delivery rates, open rates, title text used and much more. Through the infographic above you will learn how to create better and more effective email ad campaigns.
- Spend Time on Your Email Marketing Strategy — Strategy is the key to seeing huge email marketing results. Top email performers see the best results when they put in the work before hand and pre-pare for their email marketing before sending out.
- Test, Test, Test — Split testing your email performance is key. If you have a list of 10,000 subscribers, you probably don’t want to send the same message to all of them at once. Split test your titles and ad copy to see which emails perform best.
- Send at the Right Time — Knowing when to send emails out to your list a huge factor when it comes to getting open rates, clicks and engagement. Only send emails during peak times of the day.
No matter how big or small your email list is, it’s extremely important to follow the steps outlined in the infographic above.
Infographic source: Marketo