Google Adwords is one of the most effective ways to quickly send high quality traffic and leads to your site, by paying to rank at the top of the search results for specific terms and keywords. With billions of searches taking place on Google every day, Google makes money whenever an advertiser appears within these search results and is then clicked on. This concept is referred to as pay per click marketing.
In the “First Steps to Setting Up a Google Adwords Campaign” infographic below, we are going to walk you through the process of how to setup your first ad campaign and get live with a Google Adwords account.
First Steps to Setting Up a Google Adwords Campaign Infographic Summary
The following is a breakdown of the first steps you should take when setting up a Google Adwords ppc campaign, with the end goal of sending high quality and targeted traffic back to your site.
- The best way to run an advertising account through Google Adwords is to structure your site and groups correctly, then to separate your ad campaigns from display campaigns and adjust demographic and geographic targeting.
- The next step in the process is to assign keywords and phrases to your account, while also viewing Google Analytics reports to see how people are currently getting to your site in the first place.
- In addition to setting up the campaign settings for your site, you will also want to know what keywords are best for your advertising and which result in the highest quality of users for your site.
- The last step is to assign bids for the ad campaign and managing your daily budget.
Follow this simple formula to get started with your own Google Adwords campaign.