Email marketing is catching pace with each passing year. It’s one of the most sought after ‘branding’ and ‘customer engaging’ method for marketers. Year after year, with the commencing of the holiday season; marketers come up with interesting ways to increase ROI and CTR. They bag on promotional holiday emails and hope for massive conversions.
But, is this possible without proper planning?
Here are some quick tips on how to plan your Holiday Email Marketing Campaign:
It is a simple word, yet holds an enormous amount of value. Email marketers, who are targeting the upcoming holiday season must have a strong marketing stock pile and this is only possible with right planning.
Segment Your List
Segmenting your list and making sure that you send relevant content to your customers and subscribers is extremely important. Segment your list according to customer/subscriber buying patterns, last purchases, gender, location, religion, topography, interests, demographic etc.
Calendarize Your Dates
Mark the holidays you wish to target on your calendar. This will give you a broader perspective of the holidays and the time you have in hand. Marking the important dates on the calendar will also help you to get a head start for your targeted holidays.
Start Early With Promotions
The best thing you can do for your brand is ‘start early’ with your promotions. Start with the basics and make a list of the promotions and sales you want to target and achieve this holiday season. Map out the entire process.
Make It Social & Publicize
Make your presence felt on the social platforms. This way you can engage customers as well as attract new subscribers. Social platforms are amongst some of the best mediums for engaging customers and branding.
Appreciation & Wishes
Showing appreciation to loyal customers and wishing them for the upcoming holidays is a great way to make a mark and strengthen relationships. Appreciation is a great weapon to ensure your customers keep engaging with your brand. This is extremely important for branding and customer engagement.
Take a Risk
The holiday season is all about having fun. So why shouldn’t you? Playing around with the designing and colors of your emails will help add a cheer to your emails.
Optimize & Test Your Campaign
Make sure to triple check your campaign. A/B testing is a must as it will help you determine the best strategy for your campaign. It’s the most sought after testing method as it helps analyze and track individual reports. It’s extremely important to even optimize your campaigns for mobile devices.
Holiday Email Marketing Calendar 2016 – Plan it and Nail It! Infographic Summary
September: The time, when most retailers prepare their Halloween inventory and marketing strategy, and so do the email marketers.
October: Is celebrated as Breast Cancer Awareness month, and many retailers give out Offers and Deals, besides donating a portion of their profit to charity. The overall theme is Pink. Columbus Day is not celebrated nationwide, some online retailers do sale promotions on this day. Halloween is celebrated as one of the biggest holidays in the U.S., for which the marketing plan is done almost 1 month in advance.
November: Veterans Day, Thanksgiving Day, Black Friday and Cyber Monday – one of the most hectic periods in an email marketer’s calendar. This is the ideal time to implement best practices like email segmentation, as retailers send customized offers. Be sure to send promo emails at least a week prior to Thanksgiving.
December: Last chance for those who procrastinate their Christmas shopping. Wake them up with a ‘limited period’ offer or ‘ending today’ promotions. This month is great as a stock clearing opportunity for email marketers.
Planning and marking the important targeted holidays in your email marketing calendar will help you get a broader picture and clearer view of what you want to achieve, along with what your targets are. So, make a full-proof plan of your each move and achieve the maximum.
Infographic source: EmailMonks.com