It has been apparent now for some time that social media and e-commerce are going to be intertwined for some time to come; they have a huge role to play in the success of one another, and can be an incredibly catalyst for a business to start developing and improving as quickly as possible.
As this infographic looks at, you’ll find out the direct correlations between both systems and how you can augment one another with the right kind of strategy.
A common issue that many businesses might make with integrating both services is not putting them together in the right manner; simply having a ‘Like’ and ‘Share’ button on every page is no longer enough. With this infographic, though, you’ll be able to see the key changes that make the difference.
How Do Social Login & Sharing Affect E-Commerce?
Social media is constantly on the rise and now goes hand-in-hand with the powers of e-commerce. When you are able to get people to buy your products and then let everyone else know what they just bought via social media, you have a pretty good thing going on! Here are some of the key points that affect the relationship between both;
- In the last decade, there has been an eightfold increase in the amount of adults that are using social media; now, it’s easier than ever to tap into the consumer within everyone and get them interested in giving you a platform
- With 80% of US social network users preferring to connect with their favorite businesses and brands through Facebook, it’s no surprise that more than half – 58% – expect some kind of discount or promotion down the line for doing so
- 75% of all e-commerce purchases are never made as the basket gets left behind – this is mainly due to having to sign up for new accounts. More people are signing up to buy products online using their social media accounts than ever before, with 40% preferring to do this instead of making a fresh account with the company directly
- Facebook comes out on top as being the preferred social media account to purchase through, with 60% of the group doing so; therefore, having plenty of accessibility towards Facebook would be incredibly wise
- By connecting social media and e-commerce together, and allowing for people to leave comments and reviews on products through social media, can allow for an increased level of traffic generation as well as user interaction. Roughly 50% of consumers will go to a social media page to leave a review of a product now rather than go through the traditional channels
- With around 59% of customers saying that they believe customer reviews have a big impact on whether or not they will buy the product in the first place, getting that interaction and positive reviews is going to be vital
- Social media allows businesses’ to be more personalized in their marketing – birthday discounts, specific interests being tailored to etc. are all part of the charm of using social media to further enhance the e-commerce side of any business
As the infographic points to, many of the most important things about long-term development comes from being able to blend together your most important services into one. With the right mindset and approach, it can become much easier for a business to start seeing hugely positive results just from combining their efforts and approaches.
Infographic Source: Monetate