As we all are well aware, being able to play on the emotions of someone is a hugely useful thing to start doing; it will be a great way to start tugging on the old heartstrings and convince people to make a purchase or a decision to buy with you. To make sure that this changes for your business and you can use this to your advantage, you need to start considering about the right way to start doing this.
If you aren’t sure on where to start, this brilliant infographic below can be a great resource to get you started. It outlines many of the most important statistics about how our emotions can dictate how we move forward with our business and consumer decisions. Looking to do a bit of emotional selling? This is a must-read.
How Emotional Triggers Get People To Buy Infographic Summary
Built around making sure that your decisions can be calculated and actually built around the psychology of emotion, you’ll find that this can be a perfect learning point for you. Some of the main points that you can pick up from and start using in your own business from here include;
- The right kind of emotions to invoke in people – from opening up the idea of giving them more free time to making them feel really guilty about not getting involved in your project sooner, using emotions to drive your sales can come in so many different ways. Whether it’s a feeling of excitement or trust that is created, building up relationships through the power and strength of emotion is the way to go for sure!
- Emotion trumps logic – most people will decide to make purchases purely based on the emotional side of things. Roughly one third of advertisers polled in this infographic noted an improvement in their sales through using emotional campaigning, whilst just 16% were able to create an improvement through using a rational line of thinking
- Just by changing the dialect that is being used in your marketing, you can change the entire tone. From terminate to end, you can create a far more positive or negative influence – termination is always bad, but is the end? The end isn’t always a negative as it can be the start of a new beginning! This is why using the right words is vital for creating a strong emotional advertising campaign
- Using buzzwords that signify your main traits – free shipping, free returns, more options etc. – can be the best way to draw on emotion. Just always remember, if you are using the word free you need to make it really stand out; people love getting something for free in 2015 and if you offer something as an extra or for nothing, people will pounce on it!
You’ll also find much more in here, such as the most powerful words in the English language to use for creating both negative and positive emotions, helping you really drive your marketing campaigns in the right way from here on in.
Infographic source: CoxBlue.com