As you might be aware, one of the most important parts of running or managing a website is being able to get the loading time down as quickly as possible. Not only is the loading time a huge part of your websites overall performance rating, but it will be a deciding factor in just how long people are going to wait around for. Even if you have great content, stunning offers and heaps of value for people who visit if they can’t get access in a few seconds, they will go elsewhere.
This infographic, How Loading Time Affects Your Bottom Line, will help you get all of the information that you need about how this is going to affect you in the future, and how you can prepare for it properly in the future.
How Loading Time Affects Your Bottom Line Infographic Summary
Built around making sure that you have lots of information about why this is so important, as well as how to improve upon it, you will find that this infographic can help you understand key concepts such as;
- The importance of every single second – when your loading window before people leave is so small you need to be able to get things right. Anything over 2 seconds will typically have people heading for the exit door – if you get close to 10 seconds in loading time, you could be losing more than a third of your traffic
- If you have a website that runs slow on a mobile device you will be shooting yourself in the foot – more than a tenth of people expect it to be slower, but 12% also believed it should be faster.
- Some people will understand that loading differences will be there, but you need to get the performance and balance right and as close to your desktop site as you possibly can
- Since mobile loading times are so volatile – in fact, more than a half of mobile users asked for this infographic said they had experienced a site crashing or freezing on them out of nowhere – you need to get the actual performance of the website down to the very best that you can to maximize on those who can get through
- Whilst you have anything from 6-10 seconds before people will start leaving, you need to make sure that you are within the 1-5 second range otherwise your website will be at the mercy of those without a high level of patience
- This will hurt you in terms of visitors and return people, but it will hurt your sales experience, too. Anything more than 3s of waiting time on an e-commerce store will spell trouble; and with around 44% of people asked saying they would really a negative experience back to friends, you can really hurt your sales just by being a bit tardy
Think about this – if you ran an e-commerce site that was making $100,000/day, you would be losing $2.5m/year just by having a 3 second overall delay between pages loading! This is a huge amount of money, and can give you the starkest example of why having fast website pages is so vital.
Infographic source: KissMetrics