When it comes to online shopping and ecommerce, getting users to walk through and complete the checkout process on your site is everything. It’s not just about selling products and services at competitive prices, it’s also about making sure you have a great checkout pages in the process.
For example, Amazon.com has one of the best checkout processes online… which recommends other products to purchase, easy checkout and built in savings and payments.
Through the “How to Create a Perfect Checkout Page” infographic below, you will discover everything it takes to create the perfect checkout page for your online business or ecommerce site.
How to Create a Perfect Checkout Page Infographic Summary
A well executed checkout process can significantly boost sale conversions and overall revenue for your site. By turning your shopping into buyers and stopping them from leaving your site, you will see higher improvement and earnings from your checkout page than any other area of your site.
- 68% of all ecommerce visitors abandon their shopping card — which results in over $4 trillion in lost sales transactions every year.
- The reasons most people will leave the checkout process is because of unexpected shipping costs, having to create an account, not having a coupon to use and not being ready to place an order yet.
- The four components of a success checkout process are functionality, usability, security and design.
After you’ve done all of your studying and building out the perfect checkout process, it’s time to put your efforts into action and split testing their results. Mess around with placements, colors and text copy.
Infographic source: VWO