When attempting to promote an affiliate offer or product / service of your own, a landing page will go a long way in delivering your best message to the right audience. In short, a landing page is a pre-sell page that gives all of the benefits of your offer, while also enticing your audience take action immediately.
Landing pages are commonly used by affiliate marketers, brands and businesses instead of sending traffic to a main page of a site. Since a landing page can be catered to a specific audience, conversions are usually much higher and results are split-tested to see a never ending supply of fresh leads coming in.
To best explain this process and how to create a killer landing page of your own, be sure to check out our “How to Optimize Your Landing Pages” infographic found below.
How to Optimize Your Landing Page Infographic Summary
Creating a landing page is easy… optimizing it for maximum performance and conversions is not. Follow these steps to create a landing page that will increase your conversions and revenue for weeks to come!
- Landing page optimization is used to enhance the customer’s experience, build trust, increase conversions, maximize campaign ROI and to improve your site’s usability.
- Knowing your audience and giving them exactly what they want when they get to your page, is one of the best ways to increase conversions.
- Be sure to balance out your image and text content on the site. You don’t want one overlapping the other, as you want your visitors to easily navigate through you page and ultimiately take action.
- The use of testimonials on your landing page is one of the best ways to convince your audience to take immediate action. Everyone loves assurance that an offer is right for them.
- On the internet, every second counts… and especially when its related to how long someone might be waiting for your page to load. It’s extremely important to have your landing page load as fast as possible for maximum conversions.
- The top five landing page mistakes are creating a bad headline, using the main page as a landing page, disconnect between an ad and your offer, using a poorly designed form and having your call to action below the fold.
Before creating your next infographic, be sure to implement all of the optimization tips above and also split testing your performance and conversions along the way.
Infographic Source: Invesp