The domain authority or DA of a site is the ranking it receives in comparison to other sites on the internet. On a scale from zero to 100, the higher your DA, the better your site is ranked in comparison to all other sites on the internet. Domain authority was originally created by Moz, and is heavily used today when comparing the quality, authority and trustworthiness of a site.
Only a handful of sites will actually achieve a DA score of 100. These sites include Google, Yahoo, Facebook, Twitter and a few others. In the infographic below, we are going to take a look at how you can increase the domain authority of your site or blog.
How to Increase Your Web Sites Domain Authority Score Infographic Summary
Domain authority is one of the most important figures your site will have associated with it. The good news is that your DA score can increase over time and site owners can actually play an important role in how well their site ranks. Implement the following tips to increase your sites domain authority score.
- On-Site factors like site structure, site level optimization and on-page SEO are all big contributors to your overall domain authority score. When creating content for your site, you should focus your efforts on producing content assets that provide value, the necessary methods to promote your content effectively and how to use your outreach to increase quality backlinks to your site.
- With over 2 billion users spread across all of the major social networks, it’s important for you to setup social sharing on your blog as well. Your social media presence and social media authority will also play a huge part in your overall DA score.
- Branding is also important. Be sure to setup an effective branding awareness plan to gain trust and build your audience over time… which will also lead to more authority backlinks to your site.
- Building relationships and trust is another effective way to influence and increase your domain authority score over time. By reaching out to other top industry experts and building a following through your site, you may eventually become an authoritative and trusted source within your niche.
Infographic source: TechTage