When it comes to web site traffic, it’s something we all want. However, when it comes to truly understanding why visitors are coming to your site, what they are doing and how you can improve on that experience… many individuals, brands and businesses are simply failing.
The surprising truth is that there are many tools and tracking services out there to make this process a lot easier than what it might seem. When the average site owner or blogger starts hearing things like heatmaps, visitor and click tracking and feedback forms, they are usually hesitant because of the potential technical details, costs and frustrations along the way.
The good news is that there are plenty of tools out there to help site owners better understand how to monitor, track and learn from their audience and they are quite easy to setup and cost effective in the process.
3 Powerful Tools to See How Visitors are Really Using Your Website Infographic Summary:
When visitors come to your site, hopefully they are engaging with your content and providing some form on monetization and value to your brand in the process. This can be anything from clicking on ads throughout your site, joining your mailing list, completing a lead-gen form or even purchasing a product.
No matter what you “want” your site visitors to do while they are on your site, the important thing is that you track how they are using your site when you get there. This can easily be accomplished by implementing any or all of the three tools mentioned in the infographic and highlighted below.
– Heat map tracking allows site owners to better understand what their site visitors are clicking on and what areas grab their interest the most. Not only do heatmaps record clicks, they also show taps (through tablets or mobile devices) and user scrolling behavior. All of which allow you to better understand what components of your site are useful or being skipped over.
– Feedback polls are a powerful ways for you to improve the performance and experience of usability and purpose for your site visitors. By having a small popup question or survey scroll up in the bottom corner of the page, you can ask your audience a simple question to keep them engaged while also learning about them and why they are on your site in the first place.
– Visitor recordings eliminate the guesswork of wondering what site visitors actually do while they are on your site. Without visitors recordings you can see tracking numbers and lead conversions, but with recordings you can actually see the mouse movements and activity of someone while they are on your site. This type of tracking can identify usability issues on the fly.
Now that you have a better understanding of how click tracking and visitor monitoring works, now it’s time to implement these tools and practices in your own sites.
Infographic Credit: Hotjar