When writing content for your blog, you always want to make sure it provides the most value possible. After all, there are more than a billion active sites on the internet today and all of them are already creating content. With this in mind, it’s important to not only spare your own time from being wasted but also your audience’s time on your site as well.
Through the “What Makes a Perfect Blog Post?” infographic below, we can take a look at the many different components that make some blog content great, while others not so much. The data in the infographic was based on 100 high ranking blog posts with an average of 1149 words each. That’s your first giveaway — long form content!
Be sure to read through the full infographic and cliff notes below.
What Makes a Great Blog Post? Infographic Summary
It doesn’t matter if you are blogging on Blogspot or have a self-hosted blog of your own, at the end of the day it all comes down to the type of content you are creating for your audience. After analyzing 1,000 different blogs, the team over at Blogpros found the following were the most important elements when creating content of value.
- Longform content performs better than shorter content. Each blog post should have a minimum of 1,000 words.
- Of all the articles and websites referenced, 22% of articles contained quotes, 92% had social sharing buttons, 75% allowed comments and only 5% had videos embed within the content. Each article had an average of 3.2 images, and 9.96 links. The average title length was 50.7 characters, while the max limit is 68.
- The last set of stats about these sites with great performing content, is that 11% were based around answering a topic or question, 45% was a numbered list style article and 35% were how to or reference guides.
Now that you’ve seen what it takes to create a successful blog post for other sites, it’s time to implement these same writing tactics within your own content creation and outreach.
Infographic source: Blogpros