Using social media as part of your business marketing plan is almost a given these days, but where do you start when it’s time to drill down your target market? What inspires each generation on social media?
The wonderful folk over at Citipost Mail have been doing some research and have come up with a range of interesting insights into what each generation favors when it comes to content. While it’s obvious to see that social media platforms such as Facebook are firm favorites across the board, there are a vast amount of differences that could mean your marketing efforts aren’t maximized if you don’t quite get it right. What might work for Millennials won’t always work for Generation X and vice versa. There are many different aspects that relate to social media when it comes to the generations. Each one of these factors can impact how successful a marketing campaign is, so it’s important to know what these are and how you can use them to their fullest.
How To Market To Different Generations On Social Media Infographic Summary
Generation Z are the latest wave of social media users, the truly digital generation and you’d be hard pushed to come across a Gen Z that hasn’t had contact with a computer. Gen Z are far more aware when it comes to what’s going on around them and are often seen as the globalist generation, with social and environmental awareness playing a big part in their lives. However, they’re also noted as having a pretty short attention span, so keeping things precise, relevant and authentic will have the biggest impact. Visually, video content that is designed to empower, motivate and offers some kind of reward for their actions is best when it comes to inspiring Generation Z.
Millennials on the other hand, are far more idealistic about what they want and this has led to them being viewed negatively in recent times. But as the largest generation and the most influential on social media at present, there is a lot more about them than they’re given credit for, especially from a business point of view. Extremely vocal about what they stand for, Millennials respond well when presented with brand advocates and influencers who they can interact with, giving them the opportunity to interact will build a sense of loyalty. Due to this, Linkedin is particularly valuable for those Millennials looking to develop professionally, with over 38% of users falling into this bracket. Ratings and reviews are also highly prized, including these will help to build better relationships with Millennials.
Generation X are often cited as the forgotten generation or latch key kids, but this couldn’t be further from the truth. The smallest of all the generations covered, but that certainly doesn’t mean they should be left behind. Reportedly, Gen X have the second largest disposable income after Baby Boomers and are at a stage in their life where luxury and comfort take precedent, appealing to this desire as well as indulging their need for nostalgia will be of benefit. Gen X aren’t generally tech savvy so using straightforward, visually engaging content is best. They’re also the most likely generation to share content, always including a call to action will help to increase shares and spread the word.
Baby Boomers are a generation that you’re most likely to avoid when devising your social media marketing plan, but with 91% purported to have a social media account, this could be a bad move. Boomers tend to favour more content heavy platforms such as Facebook, avoiding the likes of Twitter with just 5% of their active users falling into this catagory. A generation with a “get on and do it” attitude, they’re vocal about what they believe in much like Millennials and like to make sure their voice is heard, including polls and quizzes in content will appeal to this. A huge 95% of Boomers will opt for email over instant messenger, so encouraging newsletter signups will help increase interaction and build awareness.
Building a fan base for your business on social media can seem like an arduous task, but choosing the right demographic for your marketing campaign is imperative to ensure the biggest impact. Using tips and statistics such as those sort by Citipost Mail, will help you to develop quality content that is engaging and relevant to the right people, ensuring your efforts don’t go to waste.
Infograhic Source: Citipost Mail