When it comes to creating content on the internet, you have plenty of options to choose from. Everything from starting a new blog or website of your own, to relying on a simple social networking platform, or even a content platform like Medium to deliver your message to the world. As of lately, Medium.com has quickly become a content marketer’s paradise as it not only offers an extremely fast and simple solution for posting content on the internet, it’s also heavily read by the masses as well.
In today’s infographic, we are going to take a look at “Why Medium is a Content Marketer’s Paradise” and how you can start taking advantage of the many benefits of the platform as well. View the infographic below, then read our quick summary found below.
Why Medium is a Content Marketer’s Paradise Infographic Summary
After reading through the infographic above, you should easily be able to see the many benefits of using a content platform like Medium.com versus starting a site of your own. One of the many benefits is that Medium already has an existing audience in place and it’s easier to get your content shared around to different audience, which might not be the case when starting a new website or blog of your own.
However, when using Medium to create and post content, you don’t have to be limited to simply posting content to only their site. You can see a perfect example of this type of content marketing from Mark Dubowitz and his published Medium content. If you read through his political articles on Medium, you will also notice that he links out to many other resources and blogs to provide value and back up any statements or points he is trying to make.
Even big players like Gary Vaynerchuk love to user Medium as a way to release content and reach new audiences. His massive 224k followers on Medium is enough to prove it’s a platform that other people are interested in reading and visiting daily as well.
In addition to everything listed above, you can also take advantage of the following benefits:
- Quality Content Wins
- Potential to Amplify Your Content
- New Prospects and Relationships
- There is No Requirement to have a Blog (Although it is better to have your own blog)
- The Simplicity of Creating Content
- You have no Costs to Use Medium
- Medium Can Integrate Custom Domains
- Built in Audience & Promotion with 657,000+ engaged users and growing rapidly
- Detailed Statistics on number of Views, Reads, Recommends and Read Ratio
- You can include Call To Action and Links to your Website
Infographic Source: Your Escape from 9 to 5