Have you ever looked at a blog and said, “I should really make my own!” Your blog can be anything you want it to be – a journal for your thoughts, a place where you can do product reviews, and even an avenue to market or promote business. Blogging is one today’s most effective ways to reach a target audience or to make yourself heard.
But do you really know what goes into making a blog? It’s more than just putting your thoughts on a website. Knowing the steps of starting your own blog as well as planning a successful blogging strategy is vital in setting up a following of avid readers.
This infographic below will give you an idea of the things you need to do to get your blog up and running.
Successful Blogging Strategy Infographic Summary:
Like any good plan, start with the end in mind – have a goal or objective. Ask yourself these two questions…
- What do you want to achieve from your blog?
- What role does it play in your social media marketing strategy?
Next, you have to know WHO your target audience is, what they want, and what they’re interested in sharing online. Then, think of the following:
- A theme – don’t forget to setup a unique header to draw attention
- A tagline – something catchy you can call your own
- A focus or unique positioning – what do readers go to your blog for?
Next, here are some tips for effective blog posting – create a content calendar, make sure to write catchy headlines, and break up your content so it wouldn’t be too overwhelming to read.
This cannot be stressed enough – promote, promote, promote! Use your social media followings, make it prominent on your site, send it with your e-mail newsletters, and help your blog be found by thinking like a search engine (SEO).
Don’t forget that blogging, with the use of time-tested strategies, can help businesses grow and get known. Aside from that, there are many other benefits you can get from blogging. You can build relationships with clients and customers, draw traffic to your website, and build brand equity and positioning.
With patience and consistency, planting the right seeds will reap good harvests and in this case – loyal readers who will support your every endeavor.
Infographic Credit: Bootcampdigital.com