Celebrated American author Mark Twain once quipped, “Substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be.” The editing team at ProofreadingServices.com agrees wholeheartedly with this advice—so much so that they’ve designed an infographic suggesting stronger alternatives for common “very” phrases to help marketers and content creators improve their copy.
Compelling written material is the key to converting sales through web and print, but even the most skilled writers can fall prey to the temptation to use “very” when seeking a quick way to emphasize a statement. Does “very” actually add to any sentences, though? Take a look at the following two examples:
- My friends and I were very tired after running the marathon this past weekend.
- My friends and I were exhausted after running the marathon this past weekend.
The first does get the meaning across, but the second goes a step further by painting a clearer picture for readers. Substituting more effective words in place of “very” is a technique creative writers use successfully to build scenes and elicit emotions—and it’s one marketers can implement as well to better engage their readers, drive traffic, and boost sales.
Audiences react to content that conveys a unique message, but bland copy that makes use of weak words like “very” does little to draw and hold the attention of readers. The ProofreadingServices.com editors also often advise businesses to cut out unnecessary wordiness and keep copy flowing smoothly, and removing filler words like “very” can go a long way toward creating concise copy that maintains readers’ interest.
By combing through documents from businesses and other clients worldwide, the editors at ProofreadingServices.com have compiled a list of the most common uses of “very” and provided suggestions on how to avoid them. Take a look at the infographic below for some examples:
128 Words to Use Instead of “Very” Infographic Summary
Strong copy boosts sales, and the key to strong copy is effective word choice.
This infographic from the editing team at ProofreadingServices.com provides marketers with 128 substitutes for the most common “very” phrases. While “very” seems to provide an easy way to heighten a description, it generally only serves to dilute the impact of a sentence and can often be removed without sacrificing any meaning.
The infographic covers a wide range of vocabulary based on the most frequently used “very” phrases from marketing copy and other web content. Make the most of your written material and adopt better writing habits starting today with the help of this infographic. By searching for instances of “very” in your copy and swapping them out for these suggestions, you’ll take a necessary step toward engaging your reading audience and, most importantly, driving sales.
Infographic source: ProofreadingServices.com