A/B split testing is one of the most effective ways to increase conversions and make more money with digital marketing. Gone are the days of just putting out your basic landing page or ad copy and hoping for the best. Now everything can be tracked and measured in real time.
With A/B split testing and advancements in tracking technology, now anyone can create ad campaigns that are actively monetized based on what traffic is doing once they visit your site.
This complex process is broken down in the “The Power of A/B Split Testing in Digital Marketing” infographic below.
The Power of A/B Split Testing in Digital Marketing Infographic Summary
To find success in the world of online marketing and digital content, you must understand your audience and create landing pages and ad campaigns that convert. The best way to find what’s converting and why, is through the use of A/B split testing. Below you will find some of the key highlights and factors from the infographic above.
- Everything from titles, text, colors, images, ad placements and copy can all be split tested and cause huge conversion swings when tracked and tested properly.
- When performing split testing on your site or ad campaign, be sure to only make slight changes to your page and only one at a time. It’s also important to allow for enough traffic to flow through your pages to make sure you can get an accurate read on any conversion changes that take place.
Digital marketing is now a facet of every business, whether they are online based or not. The key to finding success with your online marketing, is to continually split test for the best results and targeting new audiences.
Infographic source:Digital Marketing Philippines