It has been known for a while now that content is the king of online marketing, it didn’t change for years and it probably won’t change any time soon. Not every content is good content, and some types of content attract more attention and more people will share it with their friends. Infographics fall into that category for sure! They are very informative (it’s in their name!) and very eye-catching, if done right.
This is where people might run into problems- how to create a great infographic that will present the information in the right way but also be catchy enough to be shared a lot? Let’s not fool ourselves, it’s not easy, but it isn’t as hard as some might think. Of course, you can outsource the whole process and have someone else do the infographic about the topic of your choice, but it could be very expensive, so we suggest you try to do it yourself! In this infographic, we share some tips and tools that will help even beginners to create an infographic. From coming up with a topic, doing the research, creating the graphic, to sharing your work when it’s finished – there is advice for all the parts of the design process.
You will also find quite a few tools that will help you with it. Most of them are free, because not everyone has a budget for professional designing tools like Adobe Suite. Tools are very simple to use even for beginners. Infographic also suggests a few sites that offer stock graphics that will make any infographic pop out. One of the most important tips, not just for infographics but for any content you do, is to link to the sources of your statistics. Stealing other people’s work is the worst thing you can do! Scroll down for a few key tips you need to know about designing infographics!
Tips and Tools for Creating Awesome Infographics Infographic Summary
When making an infographic yourself, there are few steps you need to take:
- Come up with a great topic – it should be something you know a lot about, you can use social media and Q&A sites like Quora for ideas.
- Do the research – you can conduct an original research among your audience, or you could use already available data, with added personal experience.
- Pick your tool – depending on your budget, you can pick some of the paid tools, like Adobe Photoshop, or free, browser-based ones like Infogr.am or Piktochart
- Start designing – before you start, come up with a color and font palette (you don’t want to use too many of either one), pick the graphics you will use and create charts in programs like MS Office.
- Share your infographic – after it’s done, you want people to see your infographic, so share it on your website, social media and specialized infographic sharing sites (like this one!), and don’t forget to email it to people or websites you used while creating it.
Infographic provided by Creative Meerkat.