The internet is changing all the time. Along with it, Google is constantly making changes, which greatly affect how site content, blogs and everything else ranks within the search results. To rank at the top of the search results, you need to have a solid SEO (search engine optimization) plan.
With each coming year, new algorithms are put in place and old link building methods grow more useless and sometimes even harmful to the sites that use them.
In the “Top 8 SEO Trends to Watch Out for in 2015” we are going to highlight some of the most effect SEO trends out there and the best practices that you should be using today.
Top 8 SEO Trends to Watch Out for in 2015 Infographic Summary
Increase your digital marketing efforts and how your site ranks in the search results by implementing the following SEO tips into your existing marketing plans.
1. Content Still Remains King
No matter how many times Google comes out with new updates or algorithm changes, the need for high quality content is still key.
2. Social Signals are More Important than Ever
With over 2 billion users already across the major social networks, how your site is shares and engages with your audience also determines how well it ranks in the search results.
3. Google Ranks Sites Based on Their Security
This one is more specific to data privacy, collection and online shopping sites. If you want to rank well in the search results and look good in Google’s eyes, you must have all of the necessary security settings in place.
4. Your Site Must Be Mobile Friendly
One of the most recent updates from Google is that all sites must be mobile friendly. If they aren’t, they will be penalized and rank lower in the results.
5. Keyword and Content Focus is Still Key
We all know that keyword stuffing doesn’t work anymore and you need to write for the people coming to your sites instead of just the search results. Google is getting smarter and they can tell how well your content reads and relates with your audience. In short, make sure your content provides value.
6. Brand Mentions and Link Building
Using the same anchor text a million times will no longer get you to rank at the top of the search results. Now it’s all about authentic linking and using brand and site names as your anchor text. This will allow Google to see a natural flow of links coming to your site, while also ranking inner pages based on their content.
7. Create Visual Based SEO
Google is no longer focused on just text content, they also want to see images, infographics, video and more. The more content you provide for your audience, the better search rankings you might see.
8. Out with the Keywords, In with ROI
Google doesn’t care about keywords, content and links as much as they used to. Now it’s all about the value and experience provided to the end user. Create a great experience for your audience and your site will rank very well for years to come.
To start ranking higher in the search results, you should start implementing all of these SEO methods today.
Infographic source: CJG Digital Marketing