Hashtags have become a premium part of the online social media experience. What started out as a big part of Twitter has spread massively to other platforms; people even include them when they talk in real-life! It’s a massive part of how we use the social media scene, but it’s an equally important part of marketing in the most effective way that you can.
Using hashtags can be quite confusing if you aren’t used to the whole social media side of things and , if you want to get advertising on the biggest marketplace that there is, you need to get this into your mind as quickly as possible. It will take time and patience, of course, but this infographic can be used as an excellent barometer to follow. It will help you understand hashtags, and how to create the most positive writing style possible that gets people flocking to you!
Hashing out the Almighty Hashtags Infographic Summary
Of the key facts delivered in this project, we found that some of the most interesting included;
- A tweet is roughly 15% more likely to get a retweet on Twitter if it’s got just a single hashtag in there. If you are looking to get interactive and you want people to share your stuff you need to get a few hashtags in there for good measure! It’s very important that you remember this
- However, using more than 2 hashtags per tweet can hurt you dramatically – your RT rate can drop by as much as 17%
- You should use hashtags a lot, but use them in minimal doses per message. You don’t want to write the whole message in hashtags!
- However, this is the opposite on Instagram – posts with up to 11 hashtags per post were the types of pages that got the most activity and positive response from the readers
- Hashtags on Facebook are a different kettle of fish, though. You actually get a far better representation without hashtags on Facebook; it should only be used in very rare and very broad circumstances. Getting too cliquey with your hashtags on Facebook is not going to help you at all
- 1-2 hashtags is always the limit when using a Facebook post, it’s simply going to hurt you too much otherwise
- The essence of a strong hashtag comes from creating something that memorable and friendly, but also relevant to what you are trying to achieve; it should not be for marketing gimmicks or purely for clickbait
- They should also be easy to remember – it should roll of the tongue and be easy to show to others so that they know what it means exactly
- The message with the hashtag in there should be clear, concise and contain a call to action to get as much feedback and positivity back – or even sales – thanks to the help of the hashtag
It’s a brilliant way to manage your social side of things, but just make sure you do it in the right manner and always manage your hashtag usage as closely as possible.
Infographic Source: Hubspot