Creating a logo for your brand or business is quite an exciting time. Not only do you get to choose the colors and overall structure of your design, but you will also need to think about the font you use as well. The font used in your logo can make a world of a different when it comes to how others look and feel at your brand, and especially how memorable it is to your audience.
A good example of this can be seen in the Disney logo. Anyone that sees the Disney logo font used anywhere else, immediately thinks of Disney. The same can be said for Coca-Cola and their memorable font. The same can be said about the color of your logo design, and the many emotions it may associate with it.
Yes, there are a lot of different things to think about when creating a logo design for your brand or business — all of which we cover in great detail through the “What Type of Logo is Right for You?” infographic below.
What Type of Logo is Right for Your Brand? Infographic Summary
A logo design is more than just a simple design. It’s a design that represents your brand, emits emotions with your audience and is something you want your customers to associate with value and love. Yes, a logo design is quite special and here are some of the best tips to help create a great logo for your business or brand.
- Logos increase the awareness of your brand and represent everything it also stands for.
- HBO, NASA and CNN all have famous “word-based” logo designs.
- Everyone knows it’s important to have a high quality logo that represents your brand, but not everyone knows how to get there. To find the best logo design concept for your brand or business, you will need to find the right pictorial mark.
- If you have a well established business that is internationally known, you would want to go with an abstract shape or symbol to convey the values of your business.
- For businesses that aren’t well established and want to remain as a small business, a pictorial mark with letter or initials from the business name might be a good fit for a logo design.
Infographic source: Designhill